Category: Marketing

[CAMPAIGN]: Wage Inflation Pressure in Hospitality

Integrated, Interactive Content Marketing Strategy that Highly Differentiates Compelling, Validating, and Industry Relevant Information

[PODCAST]: Why Sales Development Should Report to Marketing

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri. This is Dan’s 2nd time on the show, last time he shared, A 3 Part Formula to Ditch Traditional Lead Scoring w/ Dan Murdoch, Episode 831. For episode 939, Dan explains his position on why Sales Development should report into Marketing.

[PODCAST]: A 3 Part Formula to Ditch Traditional Lead Scoring

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri. Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound ...