Category: Marketing

‘Assembly Line to Revenue’ Interview with Dan Murdoch

CREDIT: Everstring – Rachel LaCroix Climbing the ladder in the B2B marketing world, especially in high-growth industries, takes a special type of persistence and personality. For Dan Murdoch, Head of B2B Marketing at WayUp, that grittiness and willingness to put in the long days has paid off. Dan has been a marketing whiz kid and self-starter since ...

Sales Acceleration Show Podcast

In coordination with my most recent article, “The Harmony Algorithm: Solving for the Next Best Lead” check out the podcast hosted by the Sales Acceleration Show featuring Gabe Larson, Steve Eror, and myself discussing the topic in depth!

The Harmony Algorithm: Solving for the Next Best Lead

Unlocking New Levels of Scoring Optimization to Directly Impact the Bottom Line

The Millennial Project: Navigating a Cross-Generational Workforce

Part Three: The Key Strategies to Successfully Managing Millennials and a Generationally Diverse Workforce