Category: Marketing

[PODCAST]: A 3 Part Formula to Ditch Traditional Lead Scoring

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri. Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound ...

‘Assembly Line to Revenue’ Interview with Dan Murdoch

Climbing the ladder in the B2B marketing world, especially in high-growth industries, takes a special type of persistence and personality. For Dan Murdoch, Head of B2B Marketing at WayUp, that grittiness and willingness to put in the long days has paid off.

Sales Acceleration Show Podcast

In coordination with my most recent article, “The Harmony Algorithm: Solving for the Next Best Lead” check out the podcast hosted by the Sales Acceleration Show featuring Gabe Larson, Steve Eror, and myself discussing the topic in depth!

The Harmony Algorithm: Solving for the Next Best Lead

Unlocking New Levels of Scoring Optimization to Directly Impact the Bottom Line