Tag: Salesforce

[PODCAST]: A 3 Part Formula to Ditch Traditional Lead Scoring

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri. Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound ...

The Harmony Algorithm: Solving for the Next Best Lead

Unlocking New Levels of Scoring Optimization to Directly Impact the Bottom Line